On October 14, 2019, Prof. Alejandro A. Franco is giving an invited keynote in the 236th Electrochemical Society (ECS) meeting in Atlanta, USA. Prof. Franco's keynote is entitled "Accelerating Optimization of Lithium Ion Battery Manufacturing Via Multiscale Computations" where he is going to present the work being carried out in the ARTISTIC project, in particular through  the coupling of multiphysics simulations with artificial intelligence algorithms. At the end of his keynote, Prof. Franco is going to propose a Virtual Reality experience to the attendees.